Is Performance Max Sabotaging Your ROI? The Risks Google Won’t Tell You
In the fast paced world of digital advertising, “automated” is often sold as a synonym for “optimized.” Since its rollout, Google’s Performance Max (PMax) has been touted as the “all in one” solution for reaching customers across Search, YouTube, Display, and Gmail. At Draconis Consulting, we’ve seen the allure of PMax firsthand. It promises to…
